The Nardella Clinic

Creating Healthier Lives

Website Design, Print Design, Email Marketing, SEO

  • Grass Blades
  • Flowing Rock
  • Flowing Rock
  • Flowing Rock
  • Flowing Rock

The Objective

As part of a new marketing strategy, The Nardella Clinic was seeking to re-invent its brand and better position it's Naturopathic and Functional medicine practice as not only a place to seek treatment for symptoms, but as a resource for those seeking a generally healthier lifestyle.

The project was a total brand reinvention including logo (credit: Dean Doll), online and print media.

The Solution

When considering the clinic's new image, we didn't want to fall on typical cliché’s used in the naturopathic industry including earth tones and nature scenes. Instead, we focused on an image more fitting the dedicated medical nature of the clinic, communicating the top tier level of care provided. Imagery was careful selected to visually communicate both the clinic's services as well as its overall philosophy at a glance.

The tagline, Creating Healthier Lives, simply, yet effectively states the Clinic's philosophy of not only treating patient's symptoms, but focusing on an overall healthier lifestyle.

In an effort to better keep clients educated and informed, a direct email marketing campaign was introduced, making clients aware of monthly specials, announcements and general articles related to improving and maintaining a healthy lifestyle.

The Results

The Nardella Clinic sees continued gains in online traffic and has more than doubled their visitors after the relaunch. The new image and refocused website, combined with direct email marketing and improved print materials have enabled The Nardella Clinic to successfully communicate its philosophy to its clientele.